Huayi set up as a joint venture between a UK-based generic pharmaceutical company and a Chinese fine chemical supplier.
London & China
What we did
- CMS Integration
A fantastic result in a very short period
We were tasked to complete a comprehensive site design and build in under 4 weeks. We opted for agile working methods to allow for iterative design updates and rapid prototyping. The short turn around time meant that we had to be very much on-point with our design concepts, and the client was very impressed by the outcome.
Using atomic design principles, and iterative methods we managed to get a fantastic user experience in place for the client. The design had to be clean and very easy to use to encourage maximum interaction.
Due to the nature of this site, we anticipated a vast amount of mobile traffic, so like most sites we did the design and build with a mobile-first approach. This means that the site is very streamlined and works fantastically well across all mobile devices and browser combinations.
“We have had a huge increase in site visits and have reduced bounce rates, increased dwell times and managed to bring up conversion rates hugely since launch. A big thank you to Kappow!”
Reduction in bounce rates
Increase in dwell time
Increase in conversions