Helping give your furry friends a home in uncertain times.
What we did
- CMS Integration
Taking a sad situation and turning it into something positive through the use of happy imagery and colours.
We were approached by a project manager who we’d worked with on a previous project, he had this new concept for a charity that he really needed some help on. The big challenge here was to take a very sad situation, and make it something that people wanted to get involved in.
We had to find a fantastic balance between ‘cute’ animal images, and mixing in the real message about animal care and possible adaption. The design was simple, balanced and elegant. It was a very tricky balance to create, but engaging users and increasing sign-up rates was at the forefront of our challenge.
Although people might not being using this site on their phones all that often, it still had to have an amazing user experience on those smaller screens, and with the use of clever mobile menus and simple touch points, we achieved that seamlessly.
Since launching, the site has been met with rave reviews. It’s a brave site to put out there, nobody likes to think about mortality, but this site is giving people a chance to think about their furry friends. The site has a fantastic load speed and that has converted to a lot of signups with people wanting to help pets in need.