Lalani & Co

Introduction

Lalani and Co are a family run company, founded out of a love for exquisite tea and craft produce. Lalani and Co pride themselves on holding a seasonally changing collection where you can come to find the most exquisite single-batch teas available. Each one is a beautiful flavour expression of its terroir which whispers its provenance story to your palate with every sip.

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The Brief

Jameel Lalani approached us with a big task. The challenge for this e-commerce website was to show the quality of the products, as well as the deep knowledge of tea held within the company. Our KPI was to ensure that site visits were translated into knowledge of the product, brand awareness and conversions to sales.

The Results

The site is built on the ever-popular WooCommerce system, allowing for rapid development into a very bespoke and customised store, with a unique experience for the customer. We have added on things like a custom filtering system for the products, and a very handy ‘where to drink’ module, built from scratch to allow Jameel to update a map, showing any places that server Lalani and Co’s fantastic range of teas.