We had the job of creating a simple and elegant website that showed off the amazing CGI work from BOOM.
What we did
Images were a vital part of our design process, making their case studies stand front and centre.
We had the job of creating a simple and elegant website that showed off the amazing CGI work undertaken by the team at BOOM. It was a fairly straightforward brief, the website needs to be a brilliant showcase for what we do. Lots of white, grey and gold, and let the images do the colour talking. We needed to make the site easy to use across multiple screen sizes and devices, without making it feel like a template site with no soul.
Being a CGI studio, the images we had to work with were fantastic. It was our job to bring the images to live, whilst also giving the site a fantastic user experience that helped potential customers find their way to the service they need.
A huge challenge here was to show how great the CGI work was on a smaller screens, but we approached it with a lot of full-screen visuals that really emphasise the quality of the work from Boom.
The site has been a roaring success since launch, on day one the site received lots of traffic and great feedback from the web design community, and the cohorts of the team at Boom. We added in lots of great animations throughout the site, including a multi-stage folding navigation panel and a great project transition that seamlessly gets the user from one project to the next, without the feel of a clunky page load.