The Callan Method teaches English and Spanish in an active, fun and dynamic way.
London & Cambridge
What we did
Our task was to increase the dwell time of users and encourage enquiries.
We were approached by Callan in order to revamp the website, which was quite outdated and give users a new and innovative way to browse the information available. Our brief was to increase dwell time, increase the number of people browsing for a school and increase the number of enquiries from teachers looking to use the method within their school.
Paying homage to the original look and feel of the Callan Method was important, whilst bringing the UX up to date and helping new students find a way around the wealth of information.
Mobile-first design allowed us to really tailor the experience on phones and tablets. A lot of users are from nations with lower rates of mobile data and speeds, so we had to keep that in mind at every step of the way.
As soon as the new site launched, Callan were inundated with positive feedback from students, teachers and members of their cohort. We have managed to decrease the load time dramatically, which will in turn help the Google rankings massively. We are very proud of the site, not only from a design viewpoint, but from the usability and also the strategy that went into the early stages.